{"version":"1.0","provider_name":"insideBIGDATA","provider_url":"https:\/\/insidebigdata.com","author_name":"Lisa King","author_url":"https:\/\/insidebigdata.com\/author\/lisaking\/","title":"A Comprehensive Guide to Evaluating Customer Data Platforms (CDPs) - insideBIGDATA","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fHJNQwEd71\"><a href=\"https:\/\/insidebigdata.com\/white-paper\/a-comprehensive-guide-to-evaluating-customer-data-platforms-cdps\/\">A Comprehensive Guide to Evaluating Customer Data Platforms (CDPs)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/insidebigdata.com\/white-paper\/a-comprehensive-guide-to-evaluating-customer-data-platforms-cdps\/embed\/#?secret=fHJNQwEd71\" width=\"600\" height=\"338\" title=\"&#8220;A Comprehensive Guide to Evaluating Customer Data Platforms (CDPs)&#8221; &#8212; insideBIGDATA\" data-secret=\"fHJNQwEd71\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/insidebigdata.com\/wp-content\/uploads\/2020\/07\/HGS_IBDWPCover_2020-07-09_9-18-14.jpg","thumbnail_width":304,"thumbnail_height":236,"description":"This white paper by our friends over at HGS Digital aims to help you evaluate Customer Data Platform (CDP) vendors on various key areas. Investing in a CDP should be done with a long-term aim \u2013 various systems from which the data is imported and systems to which data is\u00a0 exported may change over time, but the CDP becomes the master repository of data and should be leveraged by the marketing organization for a very long time."}