{"version":"1.0","provider_name":"insideBIGDATA","provider_url":"https:\/\/insidebigdata.com","author_name":"Contributor","author_url":"https:\/\/insidebigdata.com\/author\/contributor\/","title":"Unleashing the Power of AI in Paid Search Marketing: Insights from Industry Expert - insideBIGDATA","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"tmHeUaSQlS\"><a href=\"https:\/\/insidebigdata.com\/2023\/09\/28\/unleashing-the-power-of-ai-in-paid-search-marketing-insights-from-industry-expert\/\">Unleashing the Power of AI in Paid Search Marketing: Insights from Industry Expert<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/insidebigdata.com\/2023\/09\/28\/unleashing-the-power-of-ai-in-paid-search-marketing-insights-from-industry-expert\/embed\/#?secret=tmHeUaSQlS\" width=\"600\" height=\"338\" title=\"&#8220;Unleashing the Power of AI in Paid Search Marketing: Insights from Industry Expert&#8221; &#8212; insideBIGDATA\" data-secret=\"tmHeUaSQlS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/insidebigdata.com\/wp-content\/uploads\/2023\/08\/AI_shutterstock_2350706053_special.jpg","thumbnail_width":1100,"thumbnail_height":550,"description":"In this contributed article, Amy McClain, Group Director, Performance Media at BCM, delves into the ways AI is transforming paid search marketing, from automating manual tasks and improving targeting capabilities to optimizing bidding strategies for better performance. She also highlights the benefits of AI-powered paid search marketing, including increased cost savings, enhanced conversion rates, and more efficient campaign management."}