{"id":32227,"date":"2023-04-29T06:00:00","date_gmt":"2023-04-29T13:00:00","guid":{"rendered":"https:\/\/insidebigdata.com\/?p=32227"},"modified":"2023-04-30T11:56:36","modified_gmt":"2023-04-30T18:56:36","slug":"the-4-ingredients-for-accurate-supply-chain-data-synchronization","status":"publish","type":"post","link":"https:\/\/insidebigdata.com\/2023\/04\/29\/the-4-ingredients-for-accurate-supply-chain-data-synchronization\/","title":{"rendered":"The 4 Ingredients for Accurate Supply Chain Data Synchronization"},"content":{"rendered":"\n

Brands face an increasing demand for information about their products. Consumers spend more time researching and reviewing product content, leading to increased scrutiny of product data through all steps of the fulfillment process. In fact, for a significant online purchase, more than 50% of consumers research at least four products and nearly 90% visit multiple websites.<\/p>\n\n\n\n

As a brand\u2019s supply chain data responsibility evolves, so do the possibilities for content to provide value. Siloed data or a lack of clarity about changes to content expectations, regulations or business processes make it challenging to maximize profits efficiently.<\/p>\n\n\n\n

Access to accurate and streamlined supply chain data simplifies how brands aggregate, validate and distribute the information to partners from one secure place. Implementing these four crucial ingredients for supply chain data synchronization strengthens an e-commerce network.<\/p>\n\n\n\n

1. GDSN-Certified Data Pool<\/strong><\/p>\n\n\n\n

Global Data Synchronization Network (GDSN) \u2014 an internet-based network enabling trading partners to exchange product data in a standardized way in real-time \u2014 bridges the gap between suppliers and retailers. Through the GDSN, brands upload, maintain and automatically share their product content. Brands access a deep community of e-commerce vendors and peers while expanding their customer base by delivering accurate, reliable product content in every market.<\/p>\n\n\n\n

To capitalize on the access the GDSN allows, brands must practice data standardization and validation through a quality data pool provider. Data pools enable trading partners to send and receive product content through the GDSN. By inputting data directly through the data pool, brands drastically reduce data entry, edit errors and time-to-market both in-store and online. <\/p>\n\n\n\n

2. Content Acceleration<\/strong><\/p>\n\n\n\n

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    A frictionless, real-time exchange of enriched product content between manufacturers and retailers is critical to a brand\u2019s success. Brands must enhance, automate and accelerate their content sourcing, enrichment, management and distribution.<\/p>\n\n\n\n

    When they streamline the content capture and creation process, brands can reduce product time-to-market by up to 75%<\/a>. Missed deadlines equal missed revenue. To avoid product content becoming their bottleneck, brands should use a content acceleration service to produce high-quality images matching retailer style guides, product description generation, specs and dimensions. <\/p>\n\n\n\n

    Seven in 10 shoppers say they often decide not to buy a product when a website lacks product content \u2014 or the content is poor. Brands need a content acceleration service that provides content designed to educate and help customers make smart purchasing decisions while also creating effective e-commerce and supply chain exposure. <\/p>\n\n\n\n

    3. Data Loading and Maintenance<\/strong><\/p>\n\n\n\n

    Taking the time to communicate product information is necessary but can pull resources from other activities critical to growing a business. A data loading and maintenance service solves this challenge by offering:<\/p>\n\n\n\n