{"id":31613,"date":"2023-02-11T06:00:00","date_gmt":"2023-02-11T14:00:00","guid":{"rendered":"https:\/\/insidebigdata.com\/?p=31613"},"modified":"2023-02-10T10:56:46","modified_gmt":"2023-02-10T18:56:46","slug":"analyzing-the-massive-impact-the-right-language-can-have-on-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/insidebigdata.com\/2023\/02\/11\/analyzing-the-massive-impact-the-right-language-can-have-on-marketing-campaigns\/","title":{"rendered":"Analyzing the Massive Impact the Right Language Can have on Marketing Campaigns"},"content":{"rendered":"\n

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Persado<\/a>, the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, released its\u00a02023 Customer Motivation Report<\/a>, highlighting the impact of specific narratives on marketing campaign performance.<\/p>\n\n\n\n

Through analysis of consumer responses to 20.9 billion messages across more than 3,200 brand campaigns during 2022, the report found themes such as \u2018Timelessness\u2019 increased click rates in the fashion and retail industry\u2014in one example by 27%\u2014while \u2018Rejuvenation\u2019 yielded the highest response for 83% of select travel and leisure campaigns\u2014surpassing \u2018Wanderlust\u2019 and \u2018Escapism\u2019. In the financial services industry, 53% of campaigns with central themes of \u2018Convenience\u2019 performed ahead of both \u2018Community\u2019 and \u2018Proactivity\u2019.<\/p>\n\n\n\n

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\u201cHumans are extremely complex and consumer behavior is constantly changing, depending on daily life experiences. Consumer motivations are just as fluid; what drives someone at one moment, through one channel, in one industry, may flop in another,\u201d explained Persado Vice President of Content Intelligence, Lisa Spira. \u201cOur\u00a02023 Customer Motivation Report\u00a0shows us that as the world relies more heavily on digital transactions to drive business, companies have an opportunity to use language that connects with each customer, building loyalty and differentiating their brand.\u201d<\/p>\n<\/blockquote>\n\n\n\n

The report explores brand best practices using\u00a0Motivation AI\u2014a class of enterprise\u00a0Generative AI\u00a0technology<\/a> that uses advanced machine learning (ML),\u00a0natural language processing\u00a0(NLP), and deep learning transformer models to understand intent and create motivation-informed messages that are quantifiably proven to increase customer engagement and action. Persado Motivation AI enables hyper-personalized digital communications at scale across websites, social platforms, email, and SMS.<\/p>\n\n\n\n

In addition to identifying overarching themes, key findings from the industries featured in this year\u2019s Customer Motivation Report include:<\/p>\n\n\n\n