{"id":25841,"date":"2021-03-28T06:00:00","date_gmt":"2021-03-28T13:00:00","guid":{"rendered":"https:\/\/insidebigdata.com\/?p=25841"},"modified":"2021-03-29T09:35:33","modified_gmt":"2021-03-29T16:35:33","slug":"new-research-suggests-young-digital-natives-lack-the-data-literacy-employers-crave-but-is-it-all-a-big-misunderstanding","status":"publish","type":"post","link":"https:\/\/insidebigdata.com\/2021\/03\/28\/new-research-suggests-young-digital-natives-lack-the-data-literacy-employers-crave-but-is-it-all-a-big-misunderstanding\/","title":{"rendered":"New Research Suggests Young Digital Natives Lack the Data Literacy Employers Crave \u2014 But Is It All a Big Misunderstanding?"},"content":{"rendered":"\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"211\" src=\"https:\/\/insidebigdata.com\/wp-content\/uploads\/2021\/03\/Exasol_report.png\" alt=\"\" class=\"wp-image-25842\" srcset=\"https:\/\/insidebigdata.com\/wp-content\/uploads\/2021\/03\/Exasol_report.png 300w, https:\/\/insidebigdata.com\/wp-content\/uploads\/2021\/03\/Exasol_report-150x106.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.exasol.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exasol<\/a>, a leading high performance analytics database company, launched the findings of its new study into the attitudes and understanding that young people currently in higher education or just entering the world of work have towards data. The study of 3,000 16- to 21-year-olds (coined D\/NATIVES by Exasol because of their everyday digital skills) finds that despite over half of respondents believing that their ability to understand data will be as vital to their future as their ability to read and write \u2014 only 43% actually consider themselves to be data literate. Interestingly, a higher proportion (55%) said they can read, work with, analyze and argue with statistics\u2014which are the required skills for data literacy according to MIT\u2019s definition.<\/p>\n\n\n\n<p>The issue is that D\/NATIVES don\u2019t fully realize that their everyday online activities involve a lot of data consumption and analysis\u2014from fitness trackers to entertainment recommendation engines to product reviews and scores. Given this gap in understanding, it is not surprising that D\/NATIVES don\u2019t feel equipped to apply their subconscious and habitual data literacy skills to the real world.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Adah Parris, futurist, cultural strategist and contributor to the report comments: \u201cData literacy is about more than number crunching, it\u2019s about being a storyteller. A narrator. As we create data, the data creates us. It is a non-linear process of inter and intra-connected storytelling. Data isn\u2019t this complex, scary thing for technical people. Data is about facts and data literacy is the ability to recognize and interpret the patterns that those facts reveal. On that basis, D\/NATIVES might actually be more data literate than they think.\u201d<\/p><\/blockquote>\n\n\n\n<p>Exasol\u2019s study also raises questions about the role education plays in preparing young people to enter an increasingly data-driven workplace. The survey reveals that D\/NATIVES don\u2019t feel their schooling goes far enough in teaching them the data skills necessary for the workplace\u201449% believe that working with data will play a major role in their future career. Not surprisingly, over half (55%) believe learning data skills should be more prominent in their education. &nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cMaybe the role of the educator of the future is not to merely pass on facts (data) and figures but to help D\/NATIVES to recognize the interconnectedness and transferability of skills within and across every aspect of their lives,\u201d added Adah Parris. &nbsp;<\/p><\/blockquote>\n\n\n\n<p>Moving beyond the education system and into the workplace, today\u2019s business leaders want employees to be able to interpret data so they can make better informed decisions. However, Exasol\u2019s findings suggest that D\/NATIVES may fall short of their future employers\u2019 expectations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cRegardless of job descriptions, the ability to work with data is becoming increasingly crucial in the workplace. In theory, D\/NATIVES should have developed the data literacy skills necessary for effective data analysis, storytelling, and visualizations. Their untapped potential could spur a revolution in the way we use data to transform business and improve our daily lives,\u201d said Helena Schwenk, Technology Evangelist&nbsp;at Exasol. \u201cBut our survey highlights two issues: a genuine skills shortage when it comes to the more complex data skills gained through the education system and a clear miscommunication between the language D\/NATIVES use and the business jargon used by employers. There is work for educators, business leaders and the young people themselves to do to bridge the data literacy gap\u2014to create not just a productive workforce but also a richer society.\u201d<\/p><\/blockquote>\n\n\n\n<p>Exasol\u2019s report: \u201c<a href=\"https:\/\/www.thedatadreamer.com\/dnatives\" target=\"_blank\" rel=\"noreferrer noopener\">D\/NATIVES: The future of your business<\/a>\u201d aims to help educators and business leaders understand how they can bridge the data literacy gap and unlock the potential of today\u2019s D\/NATIVES as they enter an increasingly data-led economy. The report can be&nbsp;<a href=\"https:\/\/www.thedatadreamer.com\/dnatives\" target=\"_blank\" rel=\"noreferrer noopener\">downloaded here<\/a>, on Exasol\u2019s Data Dreamer platform. #ImADataDreamer is designed by modern data professionals, for the modern data professional \u2013 uncovering stories of the real people behind data. It\u2019s packed with regular new content and insights from credible voices within the industry \u2013&nbsp;from&nbsp;data visualization&nbsp;experts to data scientists and Chief Data Officers \u2013 as they tell stories about how data is changing lives while also sharing their own experiences of working with data.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"990\" src=\"https:\/\/insidebigdata.com\/wp-content\/uploads\/2021\/03\/Exasol-DNATIVES-Infographic_2021.jpeg\" alt=\"\" class=\"wp-image-25844\" srcset=\"https:\/\/insidebigdata.com\/wp-content\/uploads\/2021\/03\/Exasol-DNATIVES-Infographic_2021.jpeg 700w, https:\/\/insidebigdata.com\/wp-content\/uploads\/2021\/03\/Exasol-DNATIVES-Infographic_2021-106x150.jpeg 106w, https:\/\/insidebigdata.com\/wp-content\/uploads\/2021\/03\/Exasol-DNATIVES-Infographic_2021-212x300.jpeg 212w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><em>Sign up for the free insideBIGDATA&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/insidebigdata.com\/newsletter\/\" target=\"_blank\">newsletter<\/a>.<\/em><\/p>\n\n\n\n<p><em>Join us on Twitter:&nbsp;@InsideBigData1 \u2013 <a href=\"https:\/\/twitter.com\/InsideBigData1\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/twitter.com\/InsideBigData1<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exasol, a leading high performance analytics database company, launched the findings of its new study into the attitudes and understanding that young people currently in higher education or just entering the world of work have towards data. The study of 3,000 16- to 21-year-olds (coined D\/NATIVES by Exasol because of their everyday digital skills) finds that despite over half of respondents believing that their ability to understand data will be as vital to their future as their ability to read and write \u2014 only 43% actually consider themselves to be data literate.<\/p>\n","protected":false},"author":10513,"featured_media":25842,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[115,90,87,180,56,84,1],"tags":[698,96],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Research Suggests Young Digital Natives Lack the Data Literacy Employers Crave \u2014 But Is It All a Big Misunderstanding? - insideBIGDATA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insidebigdata.com\/2021\/03\/28\/new-research-suggests-young-digital-natives-lack-the-data-literacy-employers-crave-but-is-it-all-a-big-misunderstanding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Research Suggests Young Digital Natives Lack the Data Literacy Employers Crave \u2014 But Is It All a Big Misunderstanding? - insideBIGDATA\" \/>\n<meta property=\"og:description\" content=\"Exasol, a leading high performance analytics database company, launched the findings of its new study into the attitudes and understanding that young people currently in higher education or just entering the world of work have towards data. The study of 3,000 16- to 21-year-olds (coined D\/NATIVES by Exasol because of their everyday digital skills) finds that despite over half of respondents believing that their ability to understand data will be as vital to their future as their ability to read and write \u2014 only 43% actually consider themselves to be data literate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insidebigdata.com\/2021\/03\/28\/new-research-suggests-young-digital-natives-lack-the-data-literacy-employers-crave-but-is-it-all-a-big-misunderstanding\/\" \/>\n<meta property=\"og:site_name\" content=\"insideBIGDATA\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/insidebigdata\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-28T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-29T16:35:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insidebigdata.com\/wp-content\/uploads\/2021\/03\/Exasol_report.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"211\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@insideBigData\" \/>\n<meta name=\"twitter:site\" content=\"@insideBigData\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insidebigdata.com\/2021\/03\/28\/new-research-suggests-young-digital-natives-lack-the-data-literacy-employers-crave-but-is-it-all-a-big-misunderstanding\/\",\"url\":\"https:\/\/insidebigdata.com\/2021\/03\/28\/new-research-suggests-young-digital-natives-lack-the-data-literacy-employers-crave-but-is-it-all-a-big-misunderstanding\/\",\"name\":\"New Research Suggests Young Digital Natives Lack the Data Literacy Employers Crave \u2014 But Is It All a Big Misunderstanding? 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The survey uncovered high\u00a0demand for strong data leadership, as well as some confusion and uncertainty about the CDO role.","rel":"","context":"In &quot;Big Data&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/insidebigdata.com\/wp-content\/uploads\/2021\/10\/Exasol_CDO_report_cover.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23418,"url":"https:\/\/insidebigdata.com\/2019\/10\/12\/exasol-survey-nearly-two-thirds-of-analytics-projects-are-jeopardized-due-to-poor-access-to-the-right-data\/","url_meta":{"origin":25841,"position":1},"title":"New Survey: Nearly Two Thirds of Analytics Projects Are Jeopardized Due to Poor Access to the Right Data","date":"October 12, 2019","format":false,"excerpt":"According to the 2019 Data Decisions Survey from analytics database provider Exasol, 57% of organizations have suffered because of slow or poor access to the right data, resulting in an inability to access real-time analytics and inaccurate business intelligence (BI). Full results of the survey, recently released, highlight how organizations\u2026","rel":"","context":"In &quot;Big Data&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11602,"url":"https:\/\/insidebigdata.com\/2014\/09\/25\/exasol-break-analytics-benchmark-records\/","url_meta":{"origin":25841,"position":2},"title":"EXASOL Breaks In-Memory Data Warehousing and Analytics Benchmark Records","date":"September 25, 2014","format":false,"excerpt":"EXASOL AG, the provider of EXASolution, a leading engine for analytics and data warehousing, today announces that it has broken yet more records for the Transaction Processing Performance Council\u2019s Industry standard TPC-H benchmark across 100TB and 30TB data sizes.","rel":"","context":"In &quot;Analytics&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9865,"url":"https:\/\/insidebigdata.com\/2014\/06\/18\/exasol-enhances-performance-memory-analytic-database\/","url_meta":{"origin":25841,"position":3},"title":"EXASOL Enhances Performance of In-Memory Analytic Database","date":"June 18, 2014","format":false,"excerpt":"EXASOL AG, www.exasol.com, the provider of EXASolution a powerful engine for analytics and data warehousing, has announced the latest release of EXASolution Version 5. EXASolution Version 5 provides enhanced performance and a completely new in-database analytic tool called Skyline to enable \u201cPreference Analytics.\u201d","rel":"","context":"In &quot;Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/insidebigdata.com\/wp-content\/uploads\/2014\/06\/exasol_logo.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17076,"url":"https:\/\/insidebigdata.com\/2017\/02\/04\/visualizing-malaria-zambia-using-big-data\/","url_meta":{"origin":25841,"position":4},"title":"Visualizing Malaria in Zambia using Big Data","date":"February 4, 2017","format":false,"excerpt":"EXASOL, a high-performance in-memory analytic database developer, and PATH, an international nonprofit organization and global leader in health and innovation, announced a partnership to support the Zambian government\u2019s ambitious campaign to eliminate malaria by 2020.","rel":"","context":"In &quot;Big Data&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/insidebigdata.com\/wp-content\/uploads\/2017\/02\/Exasol_fig1.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25286,"url":"https:\/\/insidebigdata.com\/2020\/11\/26\/87-percent-of-us-retailers-race-to-achieve-faster-data-driven-insights-to-support-online-sales\/","url_meta":{"origin":25841,"position":5},"title":"87 Percent of US Retailers Race to Achieve Faster Data-Driven Insights to Support Online Sales","date":"November 26, 2020","format":false,"excerpt":"Exasol, the high-performance analytics database, published new research that reveals since the pandemic started, 87% of retail organizations in the U.S. have been under pressure to make data-driven decisions faster. 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