{"id":20786,"date":"2018-07-25T08:30:02","date_gmt":"2018-07-25T15:30:02","guid":{"rendered":"https:\/\/insidebigdata.com\/?p=20786"},"modified":"2018-07-26T08:44:37","modified_gmt":"2018-07-26T15:44:37","slug":"new-study-reveals-enterprises-risk-missing-547-roi-data-initiatives","status":"publish","type":"post","link":"https:\/\/insidebigdata.com\/2018\/07\/25\/new-study-reveals-enterprises-risk-missing-547-roi-data-initiatives\/","title":{"rendered":"New Study Reveals Enterprises Risk Missing Out on 547% ROI on Data Initiatives"},"content":{"rendered":"

\"\"Our friends over at SnapLogic<\/a>, a leader in self-service application and data integration, released \u201cThe 2018 Data Value Report<\/a>,\u201d a new study that reveals enterprises expect to generate a 547% return on their data investments, increasing revenue by an average $5.2 million as a result of using data more effectively. However, businesses have only scratched the surface in realizing data\u2019s potential: On average, organizations are using only half (51%) the data they collect or generate, and data drives less than half (48%) of decisions.<\/b><\/p>\n

The new study polled 500 enterprise IT decision-makers (ITDMs) to examine their data priorities, investment plans, and what\u2019s holding them back from maximizing value. Conducted by independent research firm Vanson Bourne, the survey reveals that enterprises plan to invest an average $1.7 million in operationalizing data over the next five years \u2013 more than double what they are spending today. Yet enterprises are far from achieving their data-driven ambitions. Despite the clear business case for data investments, enterprises struggle to reap the rewards, held back by manual work, outdated technology, and lack of trust in data quality.<\/b><\/p>\n

The new report provides a benchmark as enterprises develop strategies for bringing data-driven decision-making to all parts of their organizations. Key findings include:<\/b><\/p>\n